Health Out Loud

Campaign Art Direction

Cement and Equitas health partnered to create the Health Out Loud campaign to share patient stories from the LBGTQ community. These stories reflected on experiences patients had while coming out to their health care providers. The campaign was a way to encourage people to share those stories and build a community. I worked with the team at Cement to provide Art direction for the overall campaign and also web design for the patient stories website.

We created a website to allow for people to share their stories in whatever capacity that they felt comfortable. We also directed a series of seed videos with people who shared their stories.