A Modern Legacy.
Charles Penzone has seen an increasing need to provide more focused bridal service packages. In order to better position themselves as a leader in bridal beauty, A talented team of designers and I created a website and sub-brand. The website communicates bridal services, while also providing an exclusive online presence for brides.
Collaborating closely with designer Natalie Kleoudis and strategist Andy Stiebler, We were able to provide development and Art Direction to help optimize the bridal website. A major focus of the site was placed on mobile performance and interactive design elements that cater to millennial brides.