Cement Branding

Cement

cement-logo
cement-mark
type
photo-1
photo-2
web-cement
type-cardsGroup 1
type-cardsArtboard 2
type-cardsArtboard 1
Teal Color block with color values
Slate Color block with color values

The Cement visual Identity. I worked closely with the Cement Marketing team to develop a new rebrand from the ground up. The logo is a simple letter mark with some exaggerated kerning, which helps bring a bit of attitude and sophistication to the brand.

Credit:

Alaina Shearer – Brand Strategy
Seth Gray – Brand Strategy
Scott Baker – Art Direction
Emily Coletta – Design
Matt Nesler – Account Management